Written by admin
Tuesday, November 23rd, 2010
Selecting The Right SEO Keywords
So you want to try and find something to get that balance right, say I don’t want to go for the keyword ‘how to improve your possession soccer drills’ but I don’t necessarily want to go for ‘soccer’. We want to try and find something in between. The terminology people are using is called long tail keywords. A keyword might be ‘soccer’. Usually when people think keyword optimizing, they think of a primary keyword. The thing you want to target is slightly longer tail keywords. What I mean by longer tail is more than one word in your string of keywords. For example, ‘soccer drill’ is longer tail than ‘soccer’. ‘Soccer drill training’ is longer tail than ‘soccer drills’. There is proper seo training for this kind of optimization.
You don’t want to go so long tail that no one is searching it, but you don’t want to go so short that too many people are searching it. That’s where you find the balance. Usually when I build a website, on the main home page I will try and go for something that is a little bit competitive. For example soccerdrill.net is medium competitive. ‘Soccer drills’ might be the search engine optimization keyword for the home page. Then on all the internal pages I might use another keyword, a different keyword with a slightly longer tail. Usually I’ll go for the more competitive one at the top, then the less competitive ones I’ll do on the internal pages. Then I’ll start to rank for the internal ones. Many seo training dvds teaches this tip. Then over time I might start to rank for the more competitive one. So I’ll go for the longer tail stuff because it is easier and I’ll get traffic straight away.
